Kisun Chung, Vice Chairman and CEO of HD Hyundai, unveiled the company's ambitious vision for the future of construction- the Xite Transformation- in a groundbreaking presentation at CES 2024.
This initiative seeks to fundamentally transform the industry's approach to safety, productivity, and sustainability and to revolutionize the way we build.
Despite its critical role in global development, the construction industry has faced persistent challenges, particularly in terms of safety, productivity, and environmental impact. Chung emphasized that HD Hyundai's Xite Transformation addresses these critical issues head-on.
HD Hyundai's Xite Transformation Launches at CES 2024: Revolutionizing Construction with AI, Robotics, Safety, Sustainability, and Collaboration
The Future of Construction
Cutting-edge technology, primarily focusing on artificial intelligence (AI) and robotics, is at the heart of this visionary concept. Several key innovations are included in the Xite Transformation, most notably the AI-driven platforms X-Wise and X-Wise Xite.
These platforms represent a shift from traditional hardware-based solutions toward intelligent, software-driven approaches that will reshape construction equipment operations.
During the presentation, several guest speakers added depth and perspective to this groundbreaking initiative. According to Winta Bereket, HD Hyundai North America Marketing Manager, safety has always been a top priority. Bekeret notes that safety is getting a technological upgrade thanks to X-Wise.
Prof. Marco Hutter of Gravis Robotics shed light on the collaboration between HD Hyundai and Gravis Robotics, revealing development plans for robotic construction equipment.
This collaboration highlights the convergence of robotics and traditional construction equipment, promising unprecedented capabilities for the industry's future.
Furthermore, Philip Moyer, Google Cloud AI Business Global Vice President, emphasized Google and HD Hyundai's collaborative efforts. Their common goal is to use Google's AI models to improve data processing and predictive analytics within X-Wise Xite, ushering in a new era of efficient data utilization and personalized construction solutions.
Under Dong-wook Lee, President/CTO of HD Hyundai XiteSolution, the company is advancing towards fully autonomous site solutions by 2030, merging intelligent equipment and site management innovations. Their focus is decarbonizing the construction industry and fostering a global value chain with eco-friendly energy systems.
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Ghadah Alhamoud, International Relations Advisor at Saudi Arabia's Ministry of Industry and Mineral Resources, acknowledges HD Hyundai's position as a premier construction equipment supplier in the region.
These guest speakers' insights emphasized the collaborative nature of HD Hyundai's approach. The company's commitment to open innovation was clear, with a focus on collaborative partnerships with industry leaders to drive transformative change.
Aside from technological advancements, HD Hyundai's vision includes a comprehensive approach to environmental sustainability. The company is leading the charge to achieve Net Zero emissions by 2050 by embracing electrification and innovative solutions such as hydrogen-powered equipment.
Solving Contemporary Construction Problems
Kisun Chung highlighted statistics indicating the construction industry's technological innovation lags compared to other sectors, highlighting the urgency for such transformation.
Concerns about safety were raised, citing the industry's high rate of workplace fatalities, which makes it the second most dangerous sector after transportation.
Finally, HD Hyundai invites industry stakeholders and global partners to join the Xite Transformation journey. By encouraging open innovation and collaboration, the company hopes to reimagine the future of the construction industry, a future that prioritizes safety, efficiency, and sustainability, paving the way for a more resilient and innovative world.
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