Disney officially launched Hulu on Disney+ for Disney Bundle subscribers. This move gives customers access to two large content libraries via a single streaming hub.
The new offering caters to Bundle subscribers or those with subscriptions to both standalone apps, allowing them to stream a wide range of Hulu content directly within the Disney+ app. This includes popular shows like "Grey's Anatomy," "Only Murders in the Building," "Poor Things," and "The Bear."
Bundle plans are available starting at $9.99 per month, while standalone subscriptions for Disney+ and Hulu remain accessible. Subscribers can now seamlessly navigate between Disney+ and Hulu content within the Disney+ app, eliminating the need to switch between multiple applications.
Hulu on Disney+
The integration of Hulu content into Disney+ extends beyond mere accessibility. Hulu titles are now integrated into recommendations, sets, and collections on Disney+, enhancing the overall viewing experience for subscribers. This integration aims to provide a more personalized experience for users, allowing them to discover and enjoy thousands of titles effortlessly.
Standalone Disney+ subscribers are not left out of the equation. They now have the option to upgrade their subscription to the Bundle for just an additional $2 per month. This upgrade provides access to the extensive Hulu library alongside Disney+ content, offering increased value for subscribers.
According to Joe Earley, President of Direct-to-Consumer, Disney Entertainment, the launch of Hulu on Disney+ underscores the collective power of the two streaming platforms.
"Today's official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle," Earley adds.
Aaron LaBerge, President & CTO, of Disney Entertainment & ESPN, echoes Earley's sentiments, describing the integration as the most significant technical, operational, and product evolution for Disney+ since its launch. He highlights the enhanced user experience and lays the foundation for future innovations and enhancements.
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(Photo : Thibault Penin on Unsplash)
Disney merges Hulu into Disney+ for Bundle subscribers, providing easy access to a vast array of content. The move aims to enhance user experience and value, following a successful beta period.
Successful Beta Period
Deadline tells us that the launch follows a successful three-month beta period, during which subscriber response was overwhelmingly positive. About one-third of eligible subscribers participated in the beta, with viewing metrics surpassing internal expectations in terms of duration, variety, and engagement.
While specific figures for bundle subscribers remain undisclosed, Hulu had 49.7 million subscribers as of the end of 2023, with Disney+ boasting 111.3 million subscribers. The bundle's launch comes as bundling reshapes the streaming landscape, offering consumers streamlined access to multiple services at a competitive price point.
Disney's move to leverage Hulu comes after acquiring full control of the streaming platform, positioning it as a key player in the company's streaming strategy. With ongoing technological advancements and plans for future innovations, Disney aims to further enhance the streaming experience for subscribers.
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